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The grids for the analysis of the image of women in the media
It is a research tool devoted by the Center of Arab Women for Training and Research "CAWTAR" to universities, academies, institutions, research centers and individuals in order to analyze a particular situation or to confirm or negate a particular result. It is like a suite of tools that we use as designed and for the purposes for which it was created but that we can adapt otherwise.
These grids are concerned with the analysis of the image in the print and audio-visual media. It contains cards for content analysis to extract the image of women which, it is advisable, should not be used wholly or as they are, but should be sorted out and customized for the most appropriate ones to be adapted in the classification and analysis of the research corpus.
The grid has five functions. Its primary function is to draw attention to the complexity of the problem of women and media and its multiple levels, so as not to reduce the problem to the study of the image of women in the media in a quantitative way. The second function is to point out the difference between the various media content according to variation in the media themselves even if the topic addressed is the same, which means that it requires different tools. The third function is to review a number of tools that would enable the deconstruction and analysis of content so as not to base the findings attained on only the impressions of the researcher. The fourth function pertains to stating that the image of women in the media does not exist in media content only, but is also present at other levels beyond the text: the picture, the color, the set up, the lighting and sound and all the semantic media and textual accessories. The fifth function shows that the meaning of "images of women in the media," is not clear in an absolute sense and that it requires taking into consideration variables such as the recipient and the product and the affiliation of the media, its nature and its environment. |
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